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THE

ULTIMATE TO DO LIST

The reason affluent people travel is to enjoy unique experiences.

The reason affluent people travel is to enjoy unique experiences.

Luxury travellers are looking for that special experience and new sensations in a very comfortable and individual setting. They demand customised and personalised services and have no interest whatsoever in standardised and run-of-the-mill experiences. What we are witnessing is a collector's culture: travellers collect destinations and exceptional places. People are increasingly in pursuit of something unique.

Yatchs, luxury homes and lodges, air charters, private villas and indulgence. Adventure holidays, safaris and wilderness, rainforest and outback adventures. The Ultimate To Do List programme encompasses everything that is relevant to the affluent travellers collector culture.

Imagination is the key asset. In a highly competitive world, imagination is the key way to capture the heart and soul of a destination and highlight experiences that fulfil people's travel aspiration.

BROCHURES INCLUDED

The Ultimate To Do List, Australia, New Zealand and Fiji.
The Ultimate To Do List, Egypt, and The Middle East.
The Ultimate To Do List, India, Bhutan and Nepal.
The Ultimate To Do List, Africa.
The Ultimate To Do List, Indo China.
The Ultimate To Do List, Latin America.
The Ultimate To Do List, USA.
The Ultimate To Do List, Canada.

 

TARGET MARKET

Household net worth:

Worldwide population:

Chief source of wealth:

Average annual spend:

Value of primary residence:

Trip expenditure:

Middle Affluent

$10 million to $ 100 million.

More than 2 million households.

Business ownership, equity, salaries.

Watches $71,000, cars $158,000,
jewellery $12,600, spa services $42,000.

$3.8 million

$20,000 - $200.000

Lower Affluent

$10 million.

7.5 million households.

Salaries, small business, equity.

Watches $2,100, cars $44,000,
jewellery $9,200, spa services $5,300.

$810.000

$10,000 - $30.000