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Home > What We Do > Touchpoints
Luxury travellers are looking for that special experience and new sensations in a very comfortable and individual setting. They demand a customised and personalised service and have no interest what so ever in standardised and run-of-the-mill experiences.
A few years ago, "experts" said the printed travel brochure would no longer be relevant in a world increasingly dominated by the internet. However, it turns out that many people still prefer to lie back on the couch on a Sunday afternoon with a beautiful travel publication that inspires them to travel and helps them plan their trip.
A brand-building publication is an incredibly powerful way to convert mere interest in travel to an actual trip. The publication is your statement about your company, your destinations and what you can deliver. Clients have an enduring relationship with publications. They use them as a springboard for discussing their planned or completed trip with friends, family and colleagues. Often, the publications have pride of place on the family coffee table.
We have developed the XML technology to deliver rich, quality product content to our partners' websites via white labelled microsites. These microsites complement the publications' content and allow the reader to learn about products and services in more depth. We store the content in our dynamic publishing system, Didgigo, which offers real-time information and attractively presents destination and product details, including descriptions, features, maps, images, video content and a contact mail form.
The content feeds allow you to rebrand white label data to further serve your clients online, through a stand-alone promotional option or in combination with your white label publications. The microsites and content feed offer you an exciting way to present destinations and products online, at a fraction of the cost of developing a site on your own.
Benefits of microsites and content feeds
- Real-time content
- No need for maintenance
- Attractive, consistent presentation of products
- Simple website integration
- Detailed product information and image
- Property location maps
- Destination introduction
- Video content
We create interactive digital versions of our printed publications that work on the web, iPads, iPhones and Android devices. Our team fully reworks the existing content to integrate video content, web links, animation, audio content, in-app browsing, social media integration, bookmarking and reader behaviour tracking. We then publish digital apps that keep your customers up to date on the latest products and services in your destination.
You can find out more about digital publishing here.
We create high-quality video brochures that help you generate leads and achieve higher engagement and response rates. We can create full-length video brochures or video postcards that you can embed in e-mails. Either way, the results are ten times better - in terms of views, engagement, click-throughs and response rates - than those of standard e-mail methods. The videos can be viewed on a variety of media, from mobile phones and iPads to computers and TV, and you can distribute them across a range of platforms, including YouTube, Facebook and other social networking sites. All content can be white labelled, with voiceover to meet marketplace needs.
Many partners are using Facebook pages to share new product information, endorsements, offers and specials with clients. Facebook fan pages can be very effective when used simultaneously with other forms of presentation. These may be easily shared by installing a Facebook share button, and using it to a post updates. We have developed a process to "feed" content from your publications and microsites to your Facebook page, either when it becomes available or over a period of time. Our dynamic publishing system, Didgigo, effortlessly puts your team members in control of their Facebook feeds. They can post the feeds on any of your Facebook walls, including your Facebook fan pages, events, groups and application profiles. Also, more than one feed can be set up to post on an individual wall. This system gives you an exciting new way to leverage existing content and manage your Facebook pages.