Strategic Alliances
ATS Pacific Luxury White Label Marketing Programme
ATS Pacific's Directors have been researching, developing and operating an inbound luxury travel company for many years. Through regular business-to-business processes with numerous of the worlds premium travel companies ATS have identified the need to better present Australia, New Zealand and Fiji's appeal to the world's affluent.
A vital component of this process is the production of an end user white label publication that matches the "travel aspirations" of the world's affluent with our region's unique and luxury experiences.
Titled " The Ultimate To Do List - 50 experience to challenge your travel aspirations - Australia, New Zealand & Fiji ", the publication targets the aspirations of the high achievers / income earners worldwide whose ambition is experience one of life's decisive activities. The objective of the brochure is to ensure that this market considers our region for their personal journey of a richer life.
Supporting the publication is an online catalogue which is also being ported through to over 20 partner sites worldwide and providing much greater detail of the experiences and the opportunity for its inclusion into an itinerary.
The Ultimate To Do List - www.theultimatetodolist.com.au
Elite Australia Experiences
Following many years of research the Director's of Outback Encounter identified the need to better present Australia's appeal to the world's affluent. By matching the "travel aspirations" of the world's affluent with our region's unique and luxury experiences we can ensure that this market considers our region for their personal journey of a richer life.
However the competition is incredible, with a variety of luxury brands channeling their resources to other destinations. The outcome is a partnership programme targeting itineraries from $20K to $1M elevating specific products within a credible brand proposition.
Globally the world's affluent are getting richer, wealthier than ever, thanks in large part to strong economies, unprecedented business growth and the recent real estate boom.
The good news is that the market has been growing, and continues to grow, at a rapid pace. Research indicates that there are more than 300,000 families worldwide with a net worth of US$89.3 million and an average annual income of US$9.2 million. This is the top of the tree.
The wealthy spends there money across multiple luxury goods categories creating an extravagant lifestyle for themselves, their families, close friends and associates.
Through a leveraged approach via various channels access is available to the market. The core principal is the improved presentation of our destination and experiences. Through better presentation the market is informed and motivated, slotting Australia into their future travel schedule. This benefits in the short and long term time frame.
Elite Australia Experiences - www.eliteaustraliaexperiences.com.au