Partners
Aspire Down Under New York City
"We feel the white label programme closely reflects our approach to "selling" the luxury products that Australia, New Zealand and Fiji have to offer. We will distribute the published catalogue extensively at trade events on the east coast of the US, through a direct mailing campaign and place prominently in our New York and Chicago offices. We will optimise our online advertising campaigns to attract traffic to our website and the online catalogue."
Phil Tidbury
Aspire Down Under
441 Lexington Ave (@44th) Suite#801
New York NY 10017
212-850-0946 - office
Aspire Down Under
Above and Beyond Palm Springs
"We will be targeting the affluent gay and lesbian traveler. We have a substantial client base of past passengers and will be sending it out to those who have spent significant money on past trips with us. We will also be distributing to the major travel agent members of IGLTA (International Gay and Lesbian Travel Association). I will be participating in the IGLTA annual convention in Montreal in May 2007. It will be promoted through Community Marketing out of San Francisco which conducts regular surveys and holds consumer travel expos throughout the year. Finally I will be providing this as a table top booking to professional offices such as doctors, dentists, realtors, hair stylist who attract a significant percent of gay and lesbian clients."
Kevin Kailey
President
Above And Beyond Tours
Australiareiser
"Our goal for the release of the programme is to create an increased awareness for the high-end possibilities and products in Australia, New Zealand and Fiji. We will participate in the four biggest consumer travel shows in Norway, taking place in January and February 2007.
We are also planning a campaign together with Qantas when we are launching the White Label Luxury Programme. The marketing will mainly be full page advertisements on Saturdays (the weekend issue) in the biggest financial newspaper in Norway, with call to action focusing on ordering the catalogue.
We will also focus on the release of the catalogue on the frontpage of www.australiareiser.no and www.fijireiser.no."
Rolf Kjeseth
Managing Director
Australiareiser
Coco Weltweit Reisen Austria
"The reason, why we decided to release the deluxe brochure (white label brochure) on the German speaking market are the following:
- this is a great chance to have something unique and exclusive on the German speaking market
- it goes along with the trend to more upper market and high value sales, that has been visible over the last couple of years
- whilst general brochures have quite a big divergence loss, the deluxe brochure can be sent to a specific group of clients
- in general brochures you normally tend to feature only products, that sell frequently, with the deluxe brochure there is a chance to offer "one offs" too
- it's a very good tool to offer travel agencies (retail) a cooperative mailing to their best customers, therefore a good chance to strengthen the relationship with good travel agencies
We are very optimistic, that this brochure will attract many people to
1.) decide to book a trip to Australika, New Zealand and/or Fiji.
2.) at least build in some extravgant and unique products in their already planned trip to Downunder."
Herbert Frankenstein, COCO Weltweit Reisen GmbH
Eduard Bodem Gasse 8, 6020 Innsbruck, AUSTRIA
Tel. +43-512-365791-0, Fax. +43-512-365791-7
General office e-mail: coco@coco-tours.at
Coco Weltweit Reisen Austria
ATS Pacific
ATS will use the publication as a tool for their 300 agents worldwide to position the experiences and products in their current programmes. These agents will access the online catalogue to develop more significant itineraries for their customers.
Encore BT
As a specialist destination management company Encore describe themselves as the lime lite of the South Pacific, developing and operating innovative events, incentives and meetings. This market worldwide is changing rapidly, smaller groups and individual incentive travel are now the priority and through partnership with the White Label Programme Encore will drive this business to our experiences from their list of corporate travel and incentive houses worldwide.
American Express (TSNI) Global Travel Network
Announcing An "Ultimate" Partnership with American Express Travel
American Express Travel Service Network Int'l (TSNI) has fully embraced the ATS Pacific Luxury Program, branded "The Ultimate To-Do List", representing an enormous opportunity to generate new revenues for our supplier network. We are pleased to announce that we have secured preferred status for this program and are implementing this across Canada, Europe, Central & South America, Middle East & Asia during the first quarter of January 2007.
Trish Shepherd, Regional Director of American Express TSNI Australia/NZ/South Pacific/Japan, adds that "with the expansive distribution reach across the American Express franchise network globally, the Ultimate To-Do List program promises to deliver a unique platform that showcases highly customized experiences with strong appeal to affluent consumer segments. This is relevant to our premium travel network -- our top retail franchise offices will be delighted to have something different to offer their customers and can now access exciting inventory to package new travel ideas to Australia, New Zealand and Fiji."
The "Ultimate To-Do List" program is a landmark partnership with American Express TSNI, making this the inaugural Global Network Marketplace preferred arrangement. With this, ATS Pacific connects the "Ultimate" in Australia, New Zealand and Fiji with the rest of the world!
Abbey Travel Elite
Ireland is one of the economic darlings in the past decade in Europe, with the long established Abbey Travel developing an elite department to cater for the travel demands of the business sector. As a specialist in Australia Travel, Abbey have recognized the enormous benefit of delivering high quality experiences to their elite customers.
Bath Travel
With 67 branches, my priority throughout September and October has been to present an overview of the project and product to all our managers and assistant managers. They know their clients and will target accordingly. With a limited stock, it was important to ensure that the right clients are targeted with the brochure. Once the brochure is out we shall distribute a small number to each branch and rather than be generically racked, these will be racked on display shelves which are behind our travel consultants so that the brochure is either specifically requested by the client or the travel consultant hands a copy out to the right sort of client (this ensures for managed distribution).
We shall periodically email those clients that are on our e-database to make them aware that we have the brochure and online catalogue.
We have consumer shows where we shall have some sample copies on show so that if a client is genuine then we can post a copy out.
We also have window posters and direct mail shots which we may make use of in the future.
Our whole approach is one of targeting the right type of clients."
David Betsworth
Manager Long Haul