Ultimate to do List Target Audience
Middle Affluent
Household Net Worth: $10 Million to $100 Million
Population: more than 2 million households
Chief source of Wealth: Business Ownership, Equity, Salaries
Average 2008 Spend: Watches $71000, Cars $158,000, Jewellery $12600 Spa Services $42000
Value of Primary residence: $3.8 million
Ultimate to do List Target Audience
Australia Trip Expenditure: $20K - $200K
Affluent
Household Net Worth: $10 Million
Population: 7.5 million households
Chief source of Wealth: Salaries, Small Business, Equity
Average 2007 Spend: Watches $2100, Cars $44,000, Jewellery $9200 Spa Services $5300
Value of Primary residence: $810,000
Ultimate to do List Target Audience
Australia Trip Expenditure: $10K - $30K