Mainstream Target Audience
First Time Travellers to International Destinations
Household Net Worth: $50k - $1 Million
Population: 100’s million households globally
Chief source of Wealth: Salaries, small business, equity
Looking to visiting to: icons, structured itineraries, possibly group trips
Trip Expenditure: $5K - $20K
Seasoned International Travellers
Household Net Worth: $50k - $1 Million
Population: less than 2 million households globally
Chief source of Wealth: Business Ownership, equity, Salaries
Regular visitors possibly with: relatives/ friends in country, new regions, new
services and possibly an extended stay in one area ( beach holiday ). Will self drive
Trip Expenditure: $5K - $20K
Returning Travellers
Household Net Worth: $50k - $1 Million
Population: less than 3 million households globally
Chief source of Wealth: Business Ownership, equity, Salaries
Visited Destinations once before: but over 10 years ago, want to revisit
favourtie locations so see whats new and then discover new regions.
Trip Expenditure: $5K - $20K+