Elite Target Audience
Upper Affluent
Household Net Worth: $100 Million to $1 Billion
Population: in the thousands
Chief source of Wealth: Business Ownership, equity
Average 2008 Spend: Watches $182,000, Cars $311,000, Jewellery $126,000 Spa Services $169,000
Value of Primary residence: $16.2 million
Elite Experiences Target Audience
Trip Expenditure: $100K - $500K
Middle Affluent
Household Net Worth: $10 Million to $100 Million
Population: more than 2 million households
Chief source of Wealth: Business Ownership, equity, Salaries
Average 2008 Spend: Watches $71000, Cars $158,000, Jewellery $12600 Spa Services $42000
Value of Primary residence: $3.8 million
Elite Experiences Target Audience
Trip Expenditure: $20K - $200K
Back to White Label Programmes