Wholesale Business Sentiment Survey
Date: Mar 17th 2010
Recently we sent a survey to all our wholesale partners regarding the sales activities for the months of January and February 2010.
These months are regarded as the busy sale periods for travel later in the year particularly from the Northern Hemisphere.
The results are very encouraging and a good sign for all supplier partners that our relationships and work with key partners should bring positive results in this year. Whilst 2009 was a very difficult year economically the survey results also indicate that people are travelling again in encouraging numbers and are prepared to spend.
When asked to rate their sales results for the peak selling periods of January and February of 2010 verses the same period in 2009, 89% indicated that the where either better or much better than 2009, 22% indicated much better and 67% indicated better.
A very similar result regarding the level of enquiries over the same period last year, with 89% indicating that they where either better or much better than 2009 with 22% indicating much better and 67% indicating better.
Conversation rates was always the issue during 2009 with quoting being consistent yet the capability to convert these being diminished, partners indicated that on the whole conversions rates where in 50% of cases the same, whilst the other 50% where better or much better.
Average expenditure per trip on the whole was better than 2009.
