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No one needs a vacation. People want a vacation. One that suits their self-image and their hopes. Aspirations are key.
The internet has made travel a commodity. On most travel websites, price and availability override just about everything else, including quality, service and brand image. But when people take a holiday, they're not buying commodities. They're buying a life-changing event.
The worlds' affluent are getting richer. They will pay more to fulfil their travel aspirations - but not if they see travel as just a commodity.
That's where Koolivoo come in.
We create strategies and resources that aim squarely at travellers' aspirations. Our products encourage travellers to see your products and services as tickets to adventure, relaxation and rejuvenation. And when you sell dreams rather than commodities, your only limits are affluent travellers' imaginations.