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Aktiv Resor are well-known as a long haul travel specialist in the Finish market. In 2007, Aktiv met with the Koolivoo team to investigate partnering in the core publication requirements of Australian and New Zealand. Activ had in the past focused on producing much of their collateral in-house and decided that through working with Koolivoo they could deliver far more significant marketing asset at a much reduced price. This enabled Aktiv to present to the Finish Market a greater variety of destinations including Australia New Zealand, Southern and Eastern Africa, Latin America. The result delivered an increase profile of these destinations for Aktiv, clearly enabling a strong competitive advantage through their connection with Koolivoo.